Story Team

These people are the heart and soul of Outsight Network. Each person plays a key role in the daily activities of Outsight Network. While everyone brings different talents to the table, we all unite to provide the best service possible. (And, while we're at the table, we may just enjoy a snack or two!)


Kay Edwards

President & CEO

Follow @KayOutsight

Known by her colleagues and clients as "The Question Lady," Kay Edwards is founder and CEO of Outsight Network. Kay has the expert ability to ask important questions, bring clarity to complex situations and create practical, impactful solutions for clients. She has more than 20 years of experience in marketing research, planning and organizational development. Kay is recognized as a national leader in research among faith-based and denominational institutions. She enjoys sharing her time and talents with others and is the board president of New Beginnings are Possible, a ministry organization serving Milwaukee’s inner city. Kay actively participates in her church and hosts, a blog about the meaning of grace in our lives and communities. She has a music degree from Wheaton College in Illinois, an MBA from the University of Wisconsin-Milwaukee and has done graduate work in English/Creative Writing. Kay and her family are kept on their toes with the latest addition to their family, Ranger, a Black Mouth Cur dog. He can often be found sharing Kay’s chair as she works at her computer.


Dennis DeMaster

Accounts Receivable Manager

After 40 years of farming, Dennis DeMaster is bringing his masterful accounting skills to Outsight Network as our Accounts Receivable Manager. Instead of hogs, grains and vegetables, Dennis is immersed in all things financial here. Dennis is the father of three grown children and is blessed with eight grandchildren. His son and family are continuing to operate the farm so it will stay in the DeMaster family. Dennis and his wife, Margaret, helped found Harvest Church in Beaver Dam, Wisconsin 25 years ago. Both of them are actively involved in their church, with Dennis serving as the volunteer accountant for the past five years. We appreciate Dennis' attention to detail, calm demeanor and wisdom.


Sarah Kerkman

Marketing Coordinator

A keen eye for the written word makes Marketing Coordinator Sarah Kerkman's heart sing. She also tries to proofread as much as is humanly possible. Her responsibilities include writing, researching, editing, and interviewing. Her ability to talk to people throughout the country brings depth to our work. Sarah has a B.A. in Journalism from the University of Wisconsin-Madison. She previously worked in corporate communications and was editor of a newspaper for senior citizens. Sarah currently serves as Junior Warden at her Episcopal church and is an active community volunteer. Her four children are all in their 20s and she is delighted to have survived the teenage years relatively unscathed.


Rebecca Mattox

Project Coordinator

Rebecca Mattox, Project Coordinator, is our organizational queen. She is a whiz at keeping an eye on things and somehow manages to keep us all on track, making sure we're headed in the right direction. She is also an expert at prospect research and her talents in that area are invaluable to us and our clients. A Wisconsin native, Rebecca spent two years at UW-La Crosse. Funny thing happened along the way; she met her future husband in Milwaukee one summer and then transferred to Marquette University to finish her degree in Biological Sciences. Rebecca and her husband, Sam, married in 2011 and are members of the Cathedral of St. John the Evangelist in Milwaukee.

When Rebecca is not working with our team or training her golden doodle puppy she enjoys knitting and cooking.


Michelle Skoien

Operations Manager

Calm, cool and collected aptly define our Operations Manager, Michelle Skoien. No matter what happens, her calm demeanor handles everything with grace. Michelle and her husband have two young children plus assorted animals in their house, ensuring a daily dose of who-knows-what. Michelle and her family belong to the UCC church in Shorewood, Wisconsin.

Ranger Edwards

Follow @rangersramble

A key member of our team is a Black Mouth Cur dog named Ranger.  Ranger lives with our president and her family in a home overlooking Lake Michigan. Black Mouth Curs are bred to work hard and take care of their family. Ranger does his best to keep an eye on everything from project deadlines to laundry...his mom taught him how to do laundry! (Ok, not the washing and drying part but the sorting part.) He is a master at putting dirty laundry into the laundry basket. When Ranger is outside (one of his favorite places to be!) he is either chasing wildlife, going on walks through the woods with his dad or, believe it or not, running next to his mom while she rides her scooter! He is just as busy inside; he keeps an eye on everyone and everything from his favorite chair. A delivery driver coming to the door or a rabbit racing through the yard both elicit the same level of attention…lots of barking. Absolutely nothing gets by him! We love having Ranger as part of our team; just like the rest of the team, we can count on him to work hard and deliver great service.


Tiffany Weigand

Research & Marketing Director

Since learning what marketing was, Tiffany knew it was for her. The variety and the opportunity appealed to her many interests and promised that boredom would never be a problem. With a passion for helping others prosper, a career in marketing made sense: make the salesperson’s job easier by connecting the right buyer and seller with compelling, consistent messaging. Win, win. What’s even more enjoyable is the ability to use both sides of the brain on a daily basis. Nothing is more enjoyable than using analytical tools to validate creative ideas. Be ready for Tiffany to challenge you to take the right path, not just the simple path. She likes to say “just because Facebook is popular, it doesn’t mean it’s the right tool for you.”

Tiffany received her marketing degree from UW-LaCrosse, including a semester in Scotland. She completed her MBA at Marquette University.

Tiffany and her husband, Dan, met when they were 15, but didn’t see God’s plan for them until a few years later. They are members of Christ Lutheran in Pewaukee, WI. When Tiffany isn’t enjoying a sunset over the lake or participating in sports, there’s a good chance she’s taking in a new experience, locally or globally. She loves to travel any chance she gets. She only has 5 more states to visit to reach all 50. Plus, she can’t refuse adding to her passport stamp collection.